Anua Niacinamide 10% + TXA 4% Serum 30 ml
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Our Verdict
This is a legitimately hard-hitting hyperpigmentation serum with smart actives and almost no fluff, but it's not a magic wand and still lives or dies by diligent sunscreen use. The efficacy score is high because you get clinically relevant 10% niacinamide plus 4% tranexamic acid right at the top of the list, supported by arbutin/alpha-arbutin, a multi-weight hyaluronic acid complex, panthenol, centella components, and a vitamin C derivative in a water-based, likely pH-friendly serum; held below 'elite' status because the BHA (betaine salicylate) is present but probably low, the vitamin C form is weaker and low in the list, and we lack hard data on exact pH and concentrations of the secondary brighteners.
Key Ingredients Found
Full Ingredients List
Water, Glycerin, Niacinamide, Tranexamic Acid, Butylene Glycol, Diethoxyethyl Succinate, 1,2-Hexanediol, Arbutin, Sodium Hyaluronate, Alpha-Arbutin, Coccinia Indica Fruit Extract, Eclipta Prostrata Extract, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Theobroma Cacao (Cocoa) Extract, Hydrolyzed Hyaluronic Acid, Chamaecyparis Obtusa Leaf Extract, Prunus Persica (Peach) Flower Extract, Camellia Sinensis Seed Oil, Yeast Ferment Extract, Centella Asiatica Extract, Artemisia Princeps Leaf Extract, Candida Bombicola/Glucose/Methyl Rapeseedate Ferment, Hyaluronic Acid, Pentylene Glycol, Betaine Salicylate, Sucrose Palmitate, Hydrogenated Lecithin, Gellan Gum, Sodium Phytate, Cellulose, Caprylic/Capric Triglyceride, Panthenol, Cyanocobalamin, Polyglutamic Acid, 3-O-Ethyl Ascorbic Acid, Ceramide NP, Dextrin, Asiaticoside, Madecassic Acid, Asiatic Acid, Dimethylsilanol Hyaluronate, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate Dimethylsilanol, Sodium Acetylated Hyaluronate, Xanthan Gum
How To Use
Step 4 (Serum): Apply 2–3 drops to cleansed skin morning and/or evening before moisturiser. Pat gently until absorbed. For best brightening results, use consistently for 8–12 weeks. Always follow with SPF50+ in the morning — niacinamide and tranexamic acid results are significantly undermined without daily sun protection.
Suited To
All skin types with hyperpigmentation, dark spots, melasma, post-acne marks, or dull uneven tone. Suitable for sensitive skin though Camellia Sinensis Seed Oil warrants a patch test for those with known oil sensitivities. Can be used morning and evening as part of a consistent brightening routine.
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