{"product_id":"jumiso-niacinamide-20-serum","title":"Anua Niacinamide 10% + TXA 4% Serum 30 ml","description":"\u003cdiv class=\"demyth-pdp-container\"\u003e\n\u003cdiv class=\"pdp-intro\"\u003e\n\u003cdiv class=\"target-pill\"\u003eTarget: Brightening\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"demyth-score-grid\"\u003e\n\u003cdiv class=\"score-card\"\u003e\n\u003cdiv class=\"score-glow\" style=\"background: #166534;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"score-top-bar\" style=\"background: #166534;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"score-label\"\u003eEFFICACY\u003c\/div\u003e\n\u003cdiv class=\"score-word\" style=\"color: #166534;\"\u003eHIGHLY EFFECTIVE\u003c\/div\u003e\n\u003cdiv class=\"score-numbers\"\u003e\n\u003cdiv class=\"score-main\" style=\"color: #166534;\"\u003e4.5\u003c\/div\u003e\n\u003cdiv class=\"score-max\"\u003e\/ 5.0\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"score-bar-bg\"\u003e\n\u003cdiv class=\"score-bar-fill\" style=\"width: 92%; background: #166534; box-shadow: 0 0 10px rgba(22, 101, 52, 0.5);\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"score-card\"\u003e\n\u003cdiv class=\"score-glow\" style=\"background: #166534;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"score-top-bar\" style=\"background: #166534;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"score-label\"\u003eSAFETY\u003c\/div\u003e\n\u003cdiv class=\"score-word\" style=\"color: #166534;\"\u003eSAFE\u003c\/div\u003e\n\u003cdiv class=\"score-numbers\"\u003e\n\u003cdiv class=\"score-main\" style=\"color: #166534;\"\u003e4.5\u003c\/div\u003e\n\u003cdiv class=\"score-max\"\u003e\/ 5.0\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"score-bar-bg\"\u003e\n\u003cdiv class=\"score-bar-fill\" style=\"width: 90%; background: #166534; box-shadow: 0 0 10px rgba(22, 101, 52, 0.5);\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"demyth-verdict-section\"\u003e\n\u003cdiv class=\"verdict-header\"\u003e\n\u003ch4\u003eOur Verdict\u003c\/h4\u003e\n\u003cdiv class=\"value-badge\" style=\"background: #dcfce7; border-color: #a7f3d0; color: #065f46;\"\u003e🔥 ABSOLUTE STEAL\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"verdict-box\"\u003e\n\u003cdiv id=\"verdictWrap\" class=\"verdict-text-wrap\"\u003e\n\u003cp class=\"verdict-text\"\u003eThis is a legitimately hard-hitting hyperpigmentation serum with smart actives and almost no fluff, but it's not a magic wand and still lives or dies by diligent sunscreen use. The efficacy score is high because you get clinically relevant 10% niacinamide plus 4% tranexamic acid right at the top of the list, supported by arbutin\/alpha-arbutin, a multi-weight hyaluronic acid complex, panthenol, centella components, and a vitamin C derivative in a water-based, likely pH-friendly serum; held below 'elite' status because the BHA (betaine salicylate) is present but probably low, the vitamin C form is weaker and low in the list, and we lack hard data on exact pH and concentrations of the secondary brighteners.\u003c\/p\u003e\n\u003cdiv id=\"verdictFade\" class=\"verdict-fade\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbutton id=\"verdictToggle\" class=\"verdict-toggle\"\u003eRead full review \u003csvg id=\"verdictChevron\" class=\"verdict-chevron\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"3\" stroke=\"currentColor\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"12\" width=\"12\"\u003e\n        \u003cpolyline points=\"6 9 12 15 18 9\"\u003e\u003c\/polyline\u003e\n      \u003c\/svg\u003e \u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"caution-banner caution-banner--warning\"\u003e\n\u003csvg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cpath d=\"M10.29 3.86L1.82 18a2 2 0 0 0 1.71 3h16.94a2 2 0 0 0 1.71-3L13.71 3.86a2 2 0 0 0-3.42 0z\"\u003e\u003c\/path\u003e\u003cline x1=\"12\" y1=\"9\" x2=\"12\" y2=\"13\"\u003e\u003c\/line\u003e\u003cline x1=\"12\" y1=\"17\" x2=\"12.01\" y2=\"17\"\u003e\u003c\/line\u003e\u003c\/svg\u003e \u003cspan\u003e\u003cstrong\u003eCaution: Red Flag Detected.\u003c\/strong\u003e Potential Irritants identified in Tier 5.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"demyth-tiers-section\"\u003e\n\u003ch4 class=\"section-title\"\u003eKey Ingredients Found\u003c\/h4\u003e\n\u003cdiv class=\"tier-container\" style=\"background: #eff6ff; border-color: #bfdbfe;\"\u003e\n\u003cdiv class=\"tier-header\"\u003e\n\u003cspan class=\"tier-label\" style=\"color: #1e40af;\"\u003eTier S: Gold Standards\u003c\/span\u003e \u003cspan class=\"tier-badge\" style=\"background: #dbeafe; color: #1e40af;\"\u003eHigh Clinical Proof\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tier-ingredients\"\u003e\n\u003cspan class=\"tier-pill\"\u003eTranexamic Acid \u003cspan class=\"tier-pill-conc\"\u003e(4%)\u003c\/span\u003e\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003e3-O-Ethyl Ascorbic Acid\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tier-container\" style=\"background: #ecfdf5; border-color: #6ee7b7;\"\u003e\n\u003cdiv class=\"tier-header\"\u003e\n\u003cspan class=\"tier-label\" style=\"color: #047857;\"\u003eTier A: Good Basics\u003c\/span\u003e \u003cspan class=\"tier-badge\" style=\"background: #d1fae5; color: #047857;\"\u003eProven Results\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tier-ingredients\"\u003e\n\u003cspan class=\"tier-pill\"\u003eNiacinamide \u003cspan class=\"tier-pill-conc\"\u003e(10%)\u003c\/span\u003e\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eSodium Hyaluronate\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eAlpha-Arbutin\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eMacadamia Integrifolia Seed Oil\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eOlea Europaea (Olive) Fruit Oil\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eSimmondsia Chinensis (Jojoba) Seed Oil\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eVitis Vinifera (Grape) Seed Oil\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eHydrolyzed Hyaluronic Acid\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eHyaluronic Acid\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003ePanthenol\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eCeramide NP\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eHydrogenated Lecithin\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003ePolyglutamic Acid\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eCyanocobalamin\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tier-container\" style=\"background: #f7fee7; border-color: #d9f99d;\"\u003e\n\u003cdiv class=\"tier-header\"\u003e\n\u003cspan class=\"tier-label\" style=\"color: #3f6212;\"\u003eTier B: Supporting Ingredients\u003c\/span\u003e \u003cspan class=\"tier-badge\" style=\"background: #ecfccb; color: #3f6212;\"\u003ePromising\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tier-ingredients\"\u003e\n\u003cspan class=\"tier-pill\"\u003eDiethoxyethyl Succinate\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eArbutin\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eCentella Asiatica Extract\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eAsiaticoside\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eMadecassic Acid\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eAsiatic Acid\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eSucrose Palmitate\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eSodium Phytate\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eCellulose\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eDextrin\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eBetaine Salicylate\u003c\/span\u003e \u003cspan class=\"tier-pill\"\u003eYeast Ferment Extract\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tier-container\" style=\"background: #fefce8; border-color: #fde047;\"\u003e\n\u003cdiv class=\"tier-header\"\u003e\n\u003cspan class=\"tier-label\" style=\"color: #a16207;\"\u003eTier C: Marketing Idols\u003c\/span\u003e \u003cspan class=\"tier-badge\" style=\"background: #fef9c3; color: #a16207;\"\u003eHype \/ Limited Data\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tier-ingredients\"\u003e\u003cspan class=\"tier-pill\"\u003eBotanical Extract Blend (5)\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tier-container\" style=\"background: #fef2f2; border-color: #fecaca;\"\u003e\n\u003cdiv class=\"tier-header\"\u003e\n\u003cspan class=\"tier-label\" style=\"color: #991b1b;\"\u003eTier D: Potential Irritants\u003c\/span\u003e \u003cspan class=\"tier-badge\" style=\"background: #fee2e2; color: #991b1b;\"\u003eBe Cautious\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tier-ingredients\"\u003e\u003cspan class=\"tier-pill tier-pill--danger\"\u003eCamellia Sinensis Seed Oil\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdetails class=\"demyth-accordion\"\u003e\n\u003csummary class=\"accordion-summary\"\u003e\u003csvg width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#52525b\" stroke-width=\"2.5\"\u003e\n        \u003cpath d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\u003e\u003c\/path\u003e\n        \u003cpolyline points=\"14 2 14 8 20 8\"\u003e\u003c\/polyline\u003e\n        \u003cline x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\u003e\u003c\/line\u003e\n        \u003cline x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\u003e\u003c\/line\u003e\n        \u003cpolyline points=\"10 9 9 9 8 9\"\u003e\u003c\/polyline\u003e\n      \u003c\/svg\u003e \u003cspan\u003eFull Ingredients List\u003c\/span\u003e\u003csvg class=\"chevron\" width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#a1a1aa\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\n        \u003cpolyline points=\"6 9 12 15 18 9\"\u003e\u003c\/polyline\u003e\n      \u003c\/svg\u003e\u003c\/summary\u003e\n\u003cdiv class=\"accordion-content\"\u003e\n\u003cp class=\"ingredients-plain-text\"\u003eWater, Glycerin, Niacinamide, Tranexamic Acid, Butylene Glycol, Diethoxyethyl Succinate, 1,2-Hexanediol, Arbutin, Sodium Hyaluronate, Alpha-Arbutin, Coccinia Indica Fruit Extract, Eclipta Prostrata Extract, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Theobroma Cacao (Cocoa) Extract, Hydrolyzed Hyaluronic Acid, Chamaecyparis Obtusa Leaf Extract, Prunus Persica (Peach) Flower Extract, Camellia Sinensis Seed Oil, Yeast Ferment Extract, Centella Asiatica Extract, Artemisia Princeps Leaf Extract, Candida Bombicola\/Glucose\/Methyl Rapeseedate Ferment, Hyaluronic Acid, Pentylene Glycol, Betaine Salicylate, Sucrose Palmitate, Hydrogenated Lecithin, Gellan Gum, Sodium Phytate, Cellulose, Caprylic\/Capric Triglyceride, Panthenol, Cyanocobalamin, Polyglutamic Acid, 3-O-Ethyl Ascorbic Acid, Ceramide NP, Dextrin, Asiaticoside, Madecassic Acid, Asiatic Acid, Dimethylsilanol Hyaluronate, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate Dimethylsilanol, Sodium Acetylated Hyaluronate, Xanthan Gum\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdiv class=\"pdp-extra-info\"\u003e\n\u003cdiv class=\"info-block\"\u003e\n\u003ch4\u003eHow To Use\u003c\/h4\u003e\n\u003cp\u003e\u003cb\u003eStep 4 (Serum):\u003c\/b\u003e Apply 2–3 drops to cleansed skin morning and\/or evening before moisturiser. Pat gently until absorbed. For best brightening results, use consistently for 8–12 weeks. Always follow with SPF50+ in the morning — niacinamide and tranexamic acid results are significantly undermined without daily sun protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"info-block\"\u003e\n\u003ch4\u003eSuited To\u003c\/h4\u003e\n\u003cp\u003eAll skin types with hyperpigmentation, dark spots, melasma, post-acne marks, or dull uneven tone. Suitable for sensitive skin though Camellia Sinensis Seed Oil warrants a patch test for those with known oil sensitivities. Can be used morning and evening as part of a consistent brightening routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cstyle\u003e\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800;900\u0026display=swap');\n\n  .demyth-pdp-container {\n    font-family: 'Inter', sans-serif;\n    color: #18181b;\n    max-width: 100%;\n    margin-top: 30px;\n    line-height: 1.6;\n  }\n\n  .target-pill {\n    display: inline-block;\n    background: #e8e8e8;\n    color: #000000;\n    border: 1px solid rgba(255,255,255,0.1);\n    font-size: 11px;\n    font-weight: 700;\n    padding: 4px 12px;\n    border-radius: 99px;\n    box-shadow: 0 4px 12px rgba(0,0,0,0.1);\n    letter-spacing: 0.02em;\n    margin-bottom: 30px;\n  }\n\n  .demyth-score-grid { display: flex; gap: 12px; margin-bottom: 32px; }\n\n  .score-card {\n    flex: 1; background: #fff; padding: 24px 12px; border-radius: 20px;\n    border: 1px solid #e4e4e7; box-shadow: 0 12px 32px -12px rgba(0,0,0,0.08);\n    text-align: center; position: relative; overflow: hidden;\n  }\n\n  .score-top-bar { position: absolute; top: 0; left: 0; right: 0; height: 4px; opacity: 0.9; }\n  .score-glow { position: absolute; bottom: -30px; left: 50%; transform: translateX(-50%); width: 100px; height: 100px; opacity: 0.06; filter: blur(20px); border-radius: 50%; pointer-events: none; }\n  .score-label { font-size: 10px; font-weight: 900; color: #a1a1aa; margin-bottom: 8px; letter-spacing: 0.08em; }\n  .score-word { font-size: 18px; font-weight: 900; text-transform: uppercase; letter-spacing: -0.01em; margin-bottom: 4px; line-height: 1.1; }\n  .score-numbers { display: flex; align-items: baseline; justify-content: center; gap: 2px; margin-bottom: 16px; }\n  .score-main { font-size: 16px; font-weight: 800; line-height: 1; }\n  .score-max { font-size: 12px; font-weight: 700; color: #d4d4d8; }\n  .score-bar-bg { height: 5px; background: #f4f4f5; border-radius: 99px; overflow: hidden; max-width: 85%; margin: 0 auto; box-shadow: inset 0 1px 2px rgba(0,0,0,0.05); }\n  .score-bar-fill { height: 100%; border-radius: 99px; }\n\n  @media (max-width: 600px) { .demyth-score-grid { flex-direction: column; gap: 16px; } }\n\n  .demyth-verdict-section { margin-bottom: 36px; }\n  .verdict-header { display: flex; align-items: center; margin-bottom: 12px; flex-wrap: wrap; gap: 12px; }\n  .verdict-header h4 { font-size: 14px; font-weight: 900; text-transform: uppercase; color: #18181b; margin: 0; letter-spacing: 0.05em; }\n\n  .value-badge {\n    display: inline-flex; align-items: center; padding: 6px 12px; border-radius: 99px;\n    font-size: 11px; font-weight: 800; text-transform: uppercase; letter-spacing: 0.05em;\n    box-shadow: 0 2px 4px rgba(0,0,0,0.02); border: 1px solid;\n  }\n\n  .verdict-box {\n    background: linear-gradient(145deg, #fafafa, #fdfdfd);\n    border: 1px solid #f4f4f5; padding: 20px; border-radius: 16px;\n    box-shadow: inset 0 2px 4px rgba(255,255,255,0.8); margin-bottom: 12px;\n  }\n\n  .verdict-text-wrap { position: relative; overflow: hidden; 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align-items: center; margin-bottom: 12px; }\n  .tier-label { font-size: 11px; font-weight: 800; text-transform: uppercase; letter-spacing: 0.05em; }\n  .tier-badge { font-size: 10px; font-weight: 800; padding: 3px 10px; border-radius: 99px; letter-spacing: 0.02em; }\n  .tier-ingredients { display: flex; flex-wrap: wrap; gap: 8px; }\n\n  .tier-pill {\n    background: #fff; padding: 6px 14px; border-radius: 99px; font-size: 12px; font-weight: 600; color: #18181b;\n    border: 1px solid rgba(0,0,0,0.04); box-shadow: 0 2px 6px -1px rgba(0,0,0,0.04), 0 1px 2px rgba(0,0,0,0.02); display: inline-block;\n  }\n  .tier-pill-conc { font-weight: 800; color: #166534; font-size: 11px; }\n  .tier-pill--danger { background: #fff1f2; color: #991b1b; border-color: rgba(153,27,27,0.12); }\n\n  .demyth-accordion { border: 1px solid #e4e4e7; border-radius: 16px; overflow: hidden; margin-bottom: 30px; background: #fff; }\n\n  .accordion-summary {\n    width: 100%; display: flex; justify-content: space-between; align-items: center;\n    padding: 14px 18px; background: #fff; cursor: pointer; list-style: none;\n    font-size: 13px; font-weight: 700; color: #18181b; gap: 12px; user-select: none; transition: background 0.15s ease;\n  }\n  .accordion-summary:hover { background: #fafafa; }\n  .accordion-summary::-webkit-details-marker { display: none; }\n  .accordion-summary-left { display: flex; align-items: center; gap: 8px; }\n\n  .accordion-chevron-wrap {\n    display: flex; align-items: center; justify-content: center;\n    width: 24px; height: 24px; background: #f4f4f5; border-radius: 99px; flex-shrink: 0; transition: background 0.15s ease;\n  }\n  .accordion-summary:hover .accordion-chevron-wrap { background: #e4e4e7; }\n  .demyth-accordion[open] .chevron { transform: rotate(180deg); }\n  .chevron { transition: transform 0.25s ease; }\n\n  .accordion-content { padding: 16px 18px 20px; background: #fafafa; border-top: 1px solid #e4e4e7; }\n  .ingredients-plain-text { font-size: 13px; color: #52525b; 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